To place the dignity of the individual above the dignity of the organization and to make the world a vibrant place with “beaming smiles and heartfelt vitality”

Representative Director and President

Hisayuki Kato

Even as we grow larger as a company, our dearest desire is to always resonate with the heart of each one of us.

The memories I have from eating out with my family when I was a child are treasured memories of happy times even today that I will never forget. While the enjoyment we had from the delicious food was one thing, of course, above all, laughing and eating together as a family was what made me happy and made me look forward to going out to eat. Each of our customers has such a story when coming to one of our locations. Our job is to infuse those stories with heart and to create smiles and good cheer. Our brand is our promise to customers. We want to proudly say, and we want our customers to say, that the Monogatari Brand “guarantees smile and good cheer whenever-wherever they go.” We do not want customers who have chosen us, leaving with a feeling of disappointment. That is my very simple belief.

Our brand value stems from our commitment to our philosophy, Smile & Sexy, which is centered on the pursuit of self-realization. In my perspective, what makes a person vibrant and attractive above all is the drive to work hard to become the person they want to be; in other words, someone who is not afraid to express themselves and live their life in their own way. We use the word Sexy to describe this. However, in order to be this kind of Sexy, there must be a human connection with those around them to be loved and supported in their self-expression. This humanity is what we mean by Smile. To be Sexy, we have to improve our Smile. We believe that daily efforts to cultivate both, while enhancing the balance between the two, pave the way to becoming a “mature and independent person.”

Embodying our philosophy of Smile & Sexy creates the power of talents. Open expression and discussions encouraged by these talents cultivate the individual capacity of advancement. As we live with the Smile & Sexy in mind, we enhance the power of talents and the capacity of advancement, gaining a “sense of fulfillment as we get better at creating and telling our Personal Stories.” This turns what was once just a smile and good cheer into a “beaming smile and heartfelt vitality.” As more staff members cultivate the attractiveness of the individual, they create a virtuous cycle in the connections they make with a great deal of people, building our brand value that the Monogatari Brand “guarantees smile and good cheer whenever-wherever they go,” undoubtedly making the world a more vibrant place. This is the ultimate sustainability that we should aim for, and we will strive to achieve it accordingly.